Mission, Vision, Values
Our Mission
We develop and create opportunities for students, scholars, and leaders through high-quality education, impactful research and discovery, and dedicated service to our community.

Our Vision
The E. J. Ourso College of Business maximizes return on investment and positions itself among leading public business schools. We:
- Produce highly sought-after graduates equipped for long-term success
- Cultivate stakeholders that actively support the work of our college
- Generate and disseminate research that advances academic knowledge and contributes to real-world impact

Our Values
Tenacity
We know success rarely comes easy, and we take pride in being hardworking, resilient, and committed to following through. We approach our work with a growth mindset and a commitment to excellence.
Impact
We strive to focus all our activities on what matters to the communities we serve. We create value by transforming our students’ lives by providing a clear return on investment and by conducting research that advances social science and benefits business and society.
Gratitude
We are grateful for the dedication and consistency with which our faculty, staff, students, alumni, and other partners show up for our college every day. We honor these contributions through a commitment to service, care, and purpose in our actions.
Ethics
We uphold the highest standards of integrity, acting with honesty, accountability, and transparency in our actions and decisions.
Relationships
We put people first, recognizing strong relationships built on trust, respect, and mutual value are foundational to long-term success in both business and for our college community.
Our Commitment
We commit ourselves to advancing the university's research and reputational ambitions, maximizing our students' return on investment, and impacting the business community.
SEE HOW WE WILL EXECUTE OUR PROMISE IN THE STRATEGIC PLAN
